People tend to think about pharmaceuticals, or the manufacturing industry.

Platform II standardises at the component level, allowing for complete freedom at the asset level, akin to IKEA's business model.This method uses simple commodities like standard steel sections and in situ concrete with highly optimised interfaces manufactured at scale.

It supports endless configuration possibilities, enabling a wide range of designs and uses from a single kit of parts.This approach mirrors strategies used in the car and consumer tech industries for mass customisation while maintaining standardisation at the base level.. 3.Diverse and inclusive supply chain with simplified assembly:.

The platform approach allows a diverse range of suppliers, including new entrants, to contribute without significant capital investment.The simplicity of installation processes and manufacturing practices, like Poka-yoke, reduces reliance on skilled trades and enables accurate assembly using low-skilled operatives.

This opens up the workforce, allowing for greater diversity and inclusivity, and has been proven in various large-scale projects.. 4.

Enhanced Productivity and Environmental Benefits:.She says that this experience has led to a ‘deep interest in algorithmic design and new technologies in engineering.’.

Her initial computational design work for Foster + Partners saw her involved with major international projects, including the New International Airport of Mexico City, a role she says allowed her to ‘experiment with the algorithmic approach to architecture, focusing on complex geometries for large scale projects,’ and which, ‘involved automation of design processes through the whole project lifespan from concept to detailing.’.Maria says that currently, working at Bryden Wood has allowed her to ‘focus on the core of her interest,’ where she is actively engaged in pushing the boundaries of data-driven design.. For the past twelve months, Mamoura has led the development of the company’s ‘Rapid Engineering Model’ (REM), which Board Director Phil Langley describes as ‘a radical and disruptive new approach to automated design for Highways England, developed by Bryden Wood Technology Ltd. for the Smart Motorways Programme (SMP).’.

Assembled from a range of different technologies, rather than a single piece of software, REM is ‘digitally driven and collaboratively enabled,’ comments Langley, which means that ‘SMP schemes can be designed automatically - in a much smarter and faster way.’.Langley commends Maria’s role at the helm of the multidisciplinary project team, comprising a diverse range of specialists from architects, engineers and computational designers, to GIS specialists and other software developers.