Midea 8-Quart Electric Pressure Cooker.

Once seen as a generic alternative, private label is now a core part of how people shop — and brands are starting to act like it.Think bold packaging, trend-driven flavors, and clearer sustainability claims..

According to NielsenIQ, 59% of U.S. consumers say they trust store-brand products, especially when those products carry the endorsement of a retailer they already trust.Private label food is no longer just a value play.As food prices remain high and shoppers reconsider their loyalty, many store brands have evolved from price-conscious alternatives into destination drivers — securing a spot on the list, not just as a backup, but as the reason people show up..

The private labels shoppers actually love.It’s not just about saving money — some store brands are now outperforming national names in terms of trust, satisfaction, and even flavor.

According to a 2025 report from.

and NielsenIQ, shoppers have clear favorites when it comes to private label brands, particularly in the shelf-stable and frozen categories..Rice or udon noodles..

(about 1/2 pound), quartered lengthwise, cut crosswise into thin slices., cut into 1-inch lengths.

boiling potatoes.drained canned diced tomatoes (one 15-ounce can).