This type of project demonstrates how simulation can support automation in construction, providing dynamic time-based results to design teams and stakeholders to aid in their decision making – particularly highlighting how and where automated processes can provide the biggest benefit for process or cost.

Today, rarely does an architect oversee the entire building process, from analysis to aesthetics, engineering to construction.Yet architects have a unique capacity to critically understand and engage with the myriad stakeholders involved in a design process – and those who will ultimately use building and be affected by its presence.

By fracturing the design process, traditional approaches to design and construction make room for ballooned budgets (being over budget is a built-in assumption at this point), rushed decision making, sacrificed ethics and injurious miscommunication and lack of trust.Design to Value embraces complexity, acknowledging the complementary nature of ‘value drivers’: the financial, aesthetic, socio-environmental and processual.Rather than breaking down the design process into discrete, rigid steps, Design to Value seeks nuance and the space for innovation in the layers of each project.

Keeping a project and all its elements together is, however, complex – but not complicated.The complexities, interactions and patterns reveal the essence of every project – they tell the stories of where value actually lies.

Innovationunlocks a beautiful and creative process which allows for a collision of perspectives and thinking.

And it is these insights that can lead to elegant solutions to complex problems..I have observed many times that we have a great tendency to grasp too early for the physicality of buildings - I need a factory, a hospital, a data centre etc - when they are just labels for the human and human-created activities within.

Design to Value.book the introduction includes the words: -.

“What if we look past the hospital building and see the journeys of a thousand patients, past the factory and reflect upon the launch of a lifesaving treatment, past the data centre and muse upon millions of connected people.”.We know it is through relationships, actions, innovations, and interactions of people; in the context of the global environment and ecosystem, where value is created or destroyed.