Digital tools, automating design, PRiSM app & MMC for housing, Built Environment Matters podcast with our Creative Technologies Director, Jami Cresser-Brown

Dyson fans and hair dryers, maybe.

They sell 3 models: the 300, 350 and 450.They are not made by Diversey, Taski or Ensign though, they are actually made by Stein & Co in Germany.

Digital tools, automating design, PRiSM app & MMC for housing, Built Environment Matters podcast with our Creative Technologies Director, Jami Cresser-Brown

The same company that makes Sebo vacuum cleaners.So what we have here is simple badge engineering.. Badge engineering is the practice of using the same engineering design to produce different models of something under another brand name.Badge engineering is often used by car manufacturers to produce variants of a car for different markets.

Digital tools, automating design, PRiSM app & MMC for housing, Built Environment Matters podcast with our Creative Technologies Director, Jami Cresser-Brown

In most cases, badge engineering is simply a matter of changing badges and other external features.Badge engineering allows manufacturers to produce multiple models from a single design, saving time and money in the process..

Digital tools, automating design, PRiSM app & MMC for housing, Built Environment Matters podcast with our Creative Technologies Director, Jami Cresser-Brown

This is how a Vauxhall car in the UK is an Opel in Germany.

Vauxhall may make a few adjustments here and there, but the overall design, for the most part, is identical.Difficult to push on the carpet (especially deep pile carpet).

No power at all when you switch it on.Smoke, smell, or horrible rumbling from the motor.

The red ‘bag full’ warning light is lit up even when the bag has been changed.Cutting out after a short time with a bag or brush warning light on.

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