Mamoura is a director and founding member of Bryden Wood’s Creative Technologies team where she leads work on algorithmic design and simulation.

There are other benefits as well.Swapping one's normal, corporate working environment for a more interesting design office, liberates thinking and democratises the process.

Remote working too creates more equality in status.At Bryden Wood, we dedicated an entire floor of our office to collaborative working.We provided free office space to our clients and subject matter experts.

It created a dynamic, exciting environment, full of serendipitous moments and buzz.Doing Design to Value this way is very enjoyable.

Construction projects are about creating change and development in a variety of areas, from medicine to technology.

They’re full of potential and should be exciting..For example, the problem statement might ask: ‘Can the problem be solved and significant value created in a financially viable way?’ The specific design work and deliverables would then be focused purely on answering the question at hand, which means that some areas of analysis and design would be progressed well beyond historical stage-gate levels, whereas others might not be progressed at all.. And these conversations often return to asking the.

Asking questions over and over creates opportunities to move between sectors.For example, if a firm that knew almost nothing about water infrastructure was asked to build a wastewater treatment plant, their success – the project’s success – would be a matter of abstracting processes, thinking systematically and schematically, and asking questions – not accepting the status quo.

The client might say that they would have to dig a large hole in the ground.When asked why, the client might typically respond, ‘When working with water you always do that’.